Overview
Marketing Cloud is a cloud-hosted marketing platform with numerous tools designed to communicate broadly with JMU’s various audiences. It is designed for complex, high-volume marketing needs and is distinct from, but integrates with core CRM systems to manage the entire constituent lifecycle. At JMU, audiences include groups such as current students, applicants, alumni, campus partners, employees, donors, and affiliates. More information can be found on the Reengineering Madison project site.
How can I get this Service?
Employees should first consult with Strategic Communications and then request access via the Request Form. FERPA 2.0 eLearning is a prerequisite for access. Additionally, new users must be trained by either Philanthropy and Engagement or Strategic Communications as a component of system onboarding.
Additional information can be found by contacting the following:
FAQs
I would like to have my content added to JMU News (employees) or Dukes News (students). Where do I begin?
I would like to send an email out to a large group of recipients. Where do I begin?
- Fill out this form.
- For more information, see the Communication Governance page here.
Can someone else build and send my email if I provide the pictures and text?
- Yes, in the form(s) above specify that.
I’m planning an Event in Cvent and need to send out invitations. Do I build my audience in Cvent or Marketing Cloud?
- Always send the initial event invitation via Marketing Cloud. Once a person registers, event-related emails (confirmations, instructions, reminders, etc.) will be sent from Cvent.
I logged into Marketing Cloud but don’t appear to have access to key portions of it.
- This is likely due to a setting in Chrome that needs to be adjusted:
- Click the Chrome menu in the browser toolbar, upper right (looks like three dots).
- Select Settings.
- Click Privacy and Security on the left-hand side.
- Select Third-party cookies
- Select the option to Allow third-party cookies.